Sunday, December 29, 2019

Marriot Corporation the Cost of Capital - Free Essay Example

Sample details Pages: 3 Words: 861 Downloads: 2 Date added: 2017/09/20 Category Business Essay Type Analytical essay Did you like this example? Marriot Corporation : the Cost of Capital. In front of Dan Chores is the issue of recommending three hurdle rates for each of Marriott Corporations three divisions, which have significant effect on the firms financial and operating strategies as well as its incentive compensation. Marriott Corporation had three major lines of business: lodging, contract services and restaurants. Also Marriott had its growth objective, to remain a premier growth company. The four components of Marriotts financial strategy are consistent with its growth objective. Managing hotel assets multiplied the total worth of hotels than otherwise owned by it, thus increased EPS. Optimizing the use of debt in the capital structure, based on a coverage target instead of a target debt-to-equity ratio, also increased EPS by reducing the amount of equity at the maximum level. Repurchasing undervalued shares functioned similarly via replacing part of its shares by cheaper debt financing. Only investing in p rojects that would increase shareholder value required that projects meet the hurdle rates and be audited through their lives. Marriott used WACC to measure the opportunity cost, i. . the hurdle rate, for the corporation as a whole and for each division. In both circumstances, three inputs, debt capacity, debt cost and equity cost are needed. At the firm level, we get the debt capacity of 60% from Table A. The cost of debt is weighted average cost of its overall loan interest rate. Short-term debt for its restaurant and contract services divisions and long-term for its lodging division. Lodging accounted for 51% of its profits, therefore it can be estimated that lodging division used about 51% of its whole capital. Same with contract services of 33% and with restaurant division of 16%. Thus, the overall cost of debt =51%*74%/57. 66 %*( 8. 72%+1. 10%)+33%*40%/57. 66 %*( 6. 90%+1. 40%)+16%*42%/57. 66 %*( 6. 90%+1. 60%) =9. 34%. The cost of equity is the expected return of the equit y. We compute that by using CAPM model. Expected return = Risk free rate + ? *(market return – risk free rate). The risk premium should be calculated by using holding-period returns, as 9. 90%-3. 48%= 6. 42%. Then we can compute the cost of equity is 3. 48%+0. 97*(6. 42%) =9. 71%. According to Exhibit1, 1987, we calculate the tax rate by dividing income tax over EBIT. $175. /$398. 9=44%. Then we can calculate the firm’s WACC = (1-44%)*(9. 34%)*60%+9. 71%*40%=7. 02%. Therefore, projects with expected return below 7. 02% should be rejected if we only recommend a single and solitary hurdle rate. If doing so, we would ignore the difference between business line and probably accept projects with too higher risk relative to its comparable or reject projects with appropriate risk in its business. For each division, the calculation of hurdle rates needs specific debt capacities, cost of debt and cost of equity consistent with the amount of debt. We get debt percentage, 74%, 40% and 42% in capital in Table A. The cost of debt for each division is the government interest rate plus rate premium: lodging: 8. 72%+1. 1%=9. 82%(long-term), contract Services: 6. 9%+1. 4% =8. 3%(short-term) and restaurant: 6. 9%+ 1. 8%=8. 7% (short-term). To estimate the cost of equity, we need to compute the beta of equity for each division using comparable companies. As the betas of debt were not provided, we made 2 assumptions: a. same business lines have the same beta of debt; b. Expected return of debt = Rf + ? *[E(Rm) – Rf*(1-T)] (Rf: risk free rate, E(Rm): expected return of equity market, T: tax rate). Here Rf is the interest rate of T-bill in 1987, E(Rm) is the geomantic average of S;P 500 return from 1926 to 1987, T is as same as the tax rate used by Marriott. ?b of lodging: -0. 077, ? b of restaurants and contract services: -0. 0246. We chose La Quinta Motor Inns (pure lodging business) to compute ? 0 of Marriott’s lodging division. We chose the averag e of Collins Foods International, Luby’s Cafeterias, McDonald’s and Wendy’s International’s ? 0 as ? of Marriott’s restaurant division (these four corporations all operated pure restaurant business). The formula to compute the beta of equity is: ? s=? 0+1-TBS[? 0-? b]. After computed the beta of equity for lodging (l): 0. 126 and restaurants(r) divisions: 0. 747, we can use the whole corporation beta of equity, that is . 97, and the weight for three divisions to get the beta of equity for contract services (CS). ?s(CS)=[? s(Marriott)-? l s(l)-? r s(r)]/? cs. The weights for lodging, contract services and restaurants are the same as computing the cost of debt. The result is ? s (CS)=1. 924. To use CAPM to calculate the cost of equity for each division, the market premium should be decided. For lodging, the geometric average of the spread between S;P500 and T-bill rates is used because the compounding effect should be considered when the time inte rval is large. For restaurant ; contract services, because only 1-yr returns of equity and debt are considered, arithmetic average of the spread between S;P500 and T-bill rates is used to avoid underestimated bias. Below are the WACC for the three divisions. The costs of debt are from previous discussion. | lodging| Restaurant| Contract| | Market Premium for equity| 6. 42%| 8. 47%| 8. 47%| | Cost of equity| 8. 354%| 14. 44%| 20. 92%| | Cost of Debt| 9. 82%| 8. 70%| 8. 30%| | Cost of capital| 6. 241%| 10. 423%| 14. 410%| | The costs of capital are lower than 24% in all of divisions, indicated the growth of Marriott can fulfill all the required return from both creditors and stockholders. Though there could be the bias we added in when calculated the beta of debt and equity. Don’t waste time! Our writers will create an original "Marriot Corporation : the Cost of Capital" essay for you Create order

Saturday, December 21, 2019

The Journey Of Life And The Afterlife - 1506 Words

I am Bisexual, there I said it, I am not afraid to say it and I will be saying it throughout this entire narrative. I am not afraid to be who I am, and no one else should be afraid to be who he or she is either. I have been told being gay is a sin, I have also been told people like me are going to go to hell, and I have always question these statements. If people are going to go to hell for being their true selves, then shouldn’t heterosexual, Christians, be going to go to hell as well, because they to are only being themselves? This as you can see creates a compacted series of questions about life and the afterlife, which isn’t something I want to get into. I’m instead going to take you on the journey of who I am as a person, and how I†¦show more content†¦I am bisexual; meaning I am attracted to both males and females. When I got comfortable with whom I am in terms of my sexuality, I figured that it was time to tell my friends, so they know who I actu ally am as a person. I was nervous about telling my friends, which is normal when exposing such an intimate about your life, but it was my time to ‘come out’. I started to tell my friends, one by one, and so far all of the ones that I have told were and are warm and accepting of my newly defined self. Knowing that my friends are accepting of my sexuality makes me feel loved and safe. I understand not everyone is accepting of the LGBTQIA+, but that doesn’t mean you can’t have an open mind. So after telling my friends and they being accepting of me, I figured it was time to tell my parents. My parents had for sometime known something was off about my sexuality, but they never really said much about it. When I finally got around to telling my parents, I was anxious, but I kept thinking what could go wrong? I had the worst and best case scenarios playing through my head in anticipation leading up to the day. I should probably take a moment here and explain som ething about my family dynamic. I was not raised in a heteronormative household; two homosexual men raised me. You read that right; two dads raised me. This may leave you with the question why was I so nervous, because hey they’re gay so why would they not accept meShow MoreRelatedThe Afterlife Essay1607 Words   |  7 Pagescrawl on four legs, walk on two feet, and then walk with a cane. Birth. Life. Death. These are the three stages we as humans go through. We are born into this world, live it to the fullest and then die of old age. Death is inevitable. We try so hard to prolong and avoid death but eventually we all die and rot away. Depending on time, culture, and religion death has a different meaning. In some places death is seen as the end of life and is feared, while in other places death is a new beginning and isRead MoreThe Death Of The Dead935 Words   |  4 PagesDeath is eminent; it is an inescapable part of our existence in life. 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In the shortRead MoreThe Contents of the Tomb and What They Suggest About Life in Ancient Egypt at the Time of Tutankamun687 Words   |  3 PagesThe Contents of the Tomb and What They Suggest About Life in Ancient Egypt at the Time of Tutankamun Archaeological evidence from the tomb of Tutankhamun provides substantial information about life Kingdom Egypt in the eighteenth dynasty. From the archaeological evidence gained from the tombs conclusions can be drawn about religion and the afterlife, the everyday life of ancient Egyptians, of Government during the five hundred year period, and of the arts and sciences of

Friday, December 13, 2019

Multicultural Management in the Virtual Project Setting Free Essays

MULTICULTURAL MANAGEMENT IN THE VIRTUAL PROJECT SETTING Carlos Galamba, University of Liverpool Introduction The Virtual Project Setting In today’s globalisation era, effective cross-cultural management of virtual teams is an emerging subject in international business literature and practice. Virtual teaming has a number of potential benefits; not only in terms of human resources flexibility but it can also reduce the operating costs of one organisation. On the other hand, the challenges of such environment should not be undermined. We will write a custom essay sample on Multicultural Management in the Virtual Project Setting or any similar topic only for you Order Now Many scholars have attempted to analyse the impact of virtual work in a number of factors such as communication, leadership, trust, decision-making and productivity (Symons and Stenzel, 2007), while others were particularly concerned with the management of geographically dispersed units and therefore addressed the challenges of working with time zone differences and culturally diverse groups (Ardichvili et al. , 2006). The findings are very interesting and the business literature appears to agree that the virtual project setting is somehow different from face-to-face working and more important it brings some unique challenges. This project will review the literature under these headings and explore the critical issues regarding cross-cultural management in the virtual project setting. Based on the theoretical framework for virtual teaming I will attempt to outline solutions and establish a set of best practices for effective international management of such environments. Managing the virtual environment Critical issues The emerging number of virtual teams is a reality in the global market place. The virtual project setting allows organisations to assign the most skilled individuals to projects across the globe, with less concern for travel or elocation expenses, which improves productivity (Rorive and Xhauflair,  2004). However the challenges of managing culturally and geographically diverse teams must not be undermined. Some of the problems and critical issues arise in different areas such as: communication, technology, synergy among team members, culture and time zone differences (Grosse, 2002; Kuruppu arachchi, 2009). In the next pages I will discuss these issues and review the current literature and theoretical framework to outline possible solutions. |COMMUNICATION | |ISSUE |In the bigger picture the most critical factor with regards to communication is the language barrier. Effective | | |communication can be affected when team members speak different native languages. For instance, Bakbone Software, a US| | |company faced communication problems when Japanese workers were employed in their virtual team, due to their flawless | | |English (Alexander, 2000). | |Nevertheless, some cultures prefer a more formal communication than others, and managers must pay special attention to| | |individual needs. There are a number of communication platforms available, such as phone, email, chat and | | |video-conferencing. Selecting the most appropriate method for a virtual project setting is critical for the project’s | | |success. Ardichvili et al. (2006) found significant differen ces in the preferred methods of communication of Russian | | |and Chinese team members. The former are comfortable with email communication whilst the second would rather prefer | | |face-to-face or phone calls. These findings seem to support the distinction between high and low-context cultures | | |established by Hall (1981). | |SOLUTION |A valuable strategy to deal with communication challenges can be achieved by understanding and identifying everyone’s | | |strengths and backgrounds. By recognising different levels of expertise, skills and experience among team members, | | |virtual team leaders can distribute the workload accordingly. | |Lipnack and Stamps (1999), posit three basic steps to overcome obstacles to communication: listening skills, respect | | |and patience. | | |TECHNOLOGY | |ISSUE |The available technology is another critical factor for virtual teams. It is essential that an equal access to | | |technology can be guaranteed to all team members, otherwise productivity can be compromised (Kuruppuarachchi, 2009). | |Broadband services are not ava ilable in every location and some regions may experience slower internet speed than | | |others or may have incompatible networks | |SOLUTION |Ardichvili et al. (2006) posit that the start of the project is crucial and moreover team leaders must choose the most| | |appropriate computer-mediated technology that best suits the needs of team members. One that can be readily available | | |to all users and therefore potential problems in the use of technology must be identified before the virtual project | | |takes place. | | |CULTURE | |ISSUE |Individualism-collectivism is one of the biggest dimensions of cultural variability. The findings by Gudykunst (1997) | | |and Hofstede (1980) suggest that team members from collectivist cultures are less ready to trust others than those | | |from individualistic cultures. | | |Chow et al. (2000) established that individualistic and collectivist cultures make a sharp differentiation between | | |in-group and out-group members, with regards to knowledge sharing. For example, Chinese managers are found to be more | | |reluctant in sharing knowledge with an out-group member when compared to Americans. |SOLUTION |With regards to culture, many scholars agree that cultural awareness is the most effective solution to minimize the | | |negative effects of cross-cultural differences (Mead and Andrews, 2009). Ardichvili et al. (2006) emphasise that | | |leadership must facilitate an environment of cultural adaptation in order to create a unique competitive advantage. | | |Therefore it is essential that managers have the ability to channel culturally-determined behaviours and d ifferent | | |expectations into rich outputs. | |SYNERGY | |ISSUE |To communicate across cultures it is essential that managers can foster an environment of trust and understanding. | | |Several factors, such as repeated interactions, shared experiences and shared social norms, have been found to | | |facilitate the development of trust (Mayer et al. 1995). Many scholars also argue that face-to-face encounters are | | |irreplaceable when it comes to building trust (Ardichvili et al. , 2006). |SOLUTION |Following Ardichvili et al. (2006) findings, it appears essential that virtual team leaders make personal meetings | | |possible, because face-to-face encounters are one of the most critical factors for trust building, particularly at the| | |beginning of the team’s existence. This has been found to be essential in many cases of virtual teams, like Ericsson | | |in China (Lee-Kelley and Sankey, 2008) and the virtual project of the New South Wales police in Australia (Peters and | | |Manz, 2007). | |Nevertheless, in the virtual project setting, this synergy may be difficult to maintain and it is therefore important | | |that virtual organisations consider activities that indirectly create trust, such as group and individual feedback | | |(Walker et al. , 2002 cited in Ardichvili et al. 2006). | | |TIME ZONE DIFFERENCES | |ISSUE |The problem of working in distant geographical locations arises for example when certain activities need to be | | |synchronized or when real time communication is critical for the project. Due to time zone differences, users may not | | |be able to exchange information instantly. For example, the US company BakBone software, faced some challenges in the | | |coordination of its Israeli and US teams, because they have a 7 hour time difference between them (Alexander, 2000). | |SOLUTION |Precise coordination processes can help conquer time-related challenges and help increase production outcomes. | | |Planning of schedules and tasks appears to reduce repetition in discussion (Lee-Kelley and Sankey, 2008). This | | |planning should also be organic, particularly if disruption of planned activities takes place. Additionally, virtual | | |team leaders must ensure that all team members are aware of time-zone differences so that they can plan ahead the best| | |time for communication. | | |Microsoft for example, has overcome some of these issues by using a 24 hour service in some of their virtual teams | | |(Alexander, 2000). | Ethical implications Lee (2009) describes e-ethics as the ethical leadership that is required in the virtual project setting. The need to address ethical issues in virtual teams has increased over the years and appears to be more important in the international business environment. The literature over this subject appears to agree that there is a clear distinction between the issues raised within this new virtual design when compared to more traditional organisations (Lee, 2009). Therefore, based on the problems and solutions identified before, for the multicultural management in the virtual project setting, I will now attempt to review the ethical implications of such issues. Based on the work developed by Lee (2009) I agree that ethic leadership is ultimately the responsibility of the project manager (p. 457). It is up to the leader to ensure that an ethical environment can be followed by the users at all times, and moreover that environment must be encouraged in the organisational design of the virtual project setting. Cranford (1996) highlights that the use of computers that are in different geographic locations can affect the communicative behaviour of the users involved. For instance, the absence of face-to-face interactions can encourage a more aggressive and disrespectful behaviour. Therefore it is up to the project leader to control this environment, and monitor any unethical behaviour as it can have a negative effect on trust and synergy among team members. Moreover, Lee (2009) agrees that it is essential that a code of ethics is available to all users, so that they understand what is acceptable or not in the virtual environment. Another issue identified in the literature regards the potential for social isolation in the virtual community (Lee, 2009), which in turn can affect motivation and commitment to the project. It is up to the project leader to ensure that all users are participative enough and avoid potential morale problems due to the lack of interaction. The latter has been found to be more noticeable in the virtual environment than in traditional organisations (Lee, 2009). There are a number of other ethical issues in the virtual environment, but the ones identified above appear to be those that are directly linked with working in cross-cultural virtual teams that lack face-to-face interaction. It is essential that leaders can effectively manage the unique ethical issues that arise in the virtual setting; in turn this will increase job satisfaction, efficiency and ultimately improve the service value. Case study BankCo Inc. as a result of a fusion of many multinational companies, as an attempt to create a global brand, with similar corporate identity and global standards. The virtual team members are based in many different countries and come from well distinct cultures, for example Greece, UK, Germany and Singapore. It has been suggested that any poor performance or project delays were not related to the virtual team itself, but mo reover were a result of cultural differences and communication problems (Lee-Kelley and Sankey, 2008). For example, some groups considered the excessive number of conference calls to be unproductive and time-consuming. The critical issues Communication With regards to communication, the authors point out that the excessive number of emails, over a 100 per person per day, was seen as negative by many of the users, particularly in the Greek and UK teams problems (Lee-Kelley and Sankey, 2008). It is suggested that this could be the result of a low-trust culture, where colleagues feel they have to preserve email communication if a dispute takes place, for example. The excessive number of emails also meant that they could not be fully tracked or even read sometimes. The company used video-conference as a replacement for face-to-face interaction, however staff felt that many of these conference calls were very long and unnecessary (over 8 hours in some cases). As suggested in the literature, the business language used can be a challenge for non native speakers, however this was not the case for the team in Singapore, due to their superior command of the English language. In the case of BankCo Inc. this was actually more problematic amongst Germany, Spain and Italy when they had to communicate in English. Also, despite the business language being English, BankCo Inc. as flexible enough to allow certain groups to discuss problems in their native language when interacting with each other, for example, in Singapore, this allowed easier explanation of concepts. Technology With regards to Technology, there were a number of tools available for communication. However, there were cases reported where users were not familiar with them. For example, with th e tool â€Å"Test Director†, created to identify and raise problems, many users were duplicating work, by using emails as a secondary way of raising these problems. The article by Lee-Kelley and Sankey (2008) emphasises that the challenges of technology could be resolved if managers addressed the training needs of the users involved, in a way to improve communication. Synergy among team members In the early stages of the project, it was reported that there was lack of clarity in responsibilities and roles, and therefore people were passing on the problems to others. Also, the authors pointed out that there was no obvious global project leader, which could have been seen by the users as lack of leadership and direction. The scholars highlight that cultural and temporal issues affected the building of trust. For example the UK and Greek teams showed some frustration by the East tendency to avoid answering a question fully. They also felt they could not rely on their Eastern counterparts to complete tasks, even if they were committed to do so. Senior management acknowledged the problem, and highlighted the need for more interaction and understanding. As a consequence, some positive steps were taken, for example by implementing more face-to-face meetings. Culture The authors pointed out that there was a difference in the work ethics between the West and the East, for example despite those in the West work very hard, the colleagues in the East worked longer and socially unaccepted hours. Another issue pointed out was the way that members in the team in Singapore would accept all change requests from senior management, even though they did not have the time to complete those tasks. They justified it as being part of their culture to not reject or disappoint any requests from someone higher in the hierarchy. However, the Western counterparts perceived this as inefficient and pointed out that â€Å"these guys are lying continuously† (Lee-Kelley and Sankey, 2008, p. 60). Time zone differences With regards to this issue there were two different sides: some of the virtual team groups were working long hours, for example in Singapore to allow flexibility and problems to be picked up, even out of routine hours. On the other hand, the West assumed that they could then communicate with the East whenever they wanted to, and some problems arose when staff in Singapore was dealing with queries way past midnight. Conclusion By examining the critical issues regarding global virtual teams, this project offers significant insight to broaden our academic understanding of culturally and geographically distant virtual teams. An emergent perception that arises from this discussion is that the virtual project working has a set of unique characteristics that in turn create new challenges for international management. The findings in the case of BankCo Inc. also suggest that a variety of issues affect cross-cultural virtual teams, but on closer inspection, only cultural differences impacting on conflict and team elations, and time zones differences affecting coordination and communication, may be directly related with the temporal and geographical distance features of virtual teams. Lee-Kelley and Sankey (2008) highlight that the remaining factors, such as trust, technology, and communication are not unique to virtual teams, and can also be found in more conventional organisations. That being said, the ir presence should not be undermined, as it adds to the challenge found in the virtual project setting. For instance, communication as a traditional team issue can be magnified by cultural diversity and distance. Based on this discussion, I would consider the following as a set of best practices for the effective management of cross-cultural virtual teams: EFFECTIVE COMMUNICATION ? Leaders must ensure that a functional language is adopted in the virtual project setting, one that fits the level of diversity of the virtual team. ? The organisation must provide guidelines for communication and adequate training with the relevant communication tools. ? Equal access to information must be assured for all members of one team. ? Recognise that technology is an enabler SYNERGY ? Encourage face-to-face encounters where possible, particularly at the beginning of the team existence. ? Good definition of roles. Leaders must clarify what is expected and what are the responsibilities of all team members and also ensure that members in one team are aware of each other’s responsibilities. ? Set clear, measurable and achievable goals ? Provide constructive feedback VIRTUALLY MINIMIZE TIME-ZONE DIFFERENCES ? Encourage the planning of schedules and tasks. ? Consider the possibility of 24h services. Ensure that all team members are aware of time-zone differences amongst fellow colleagues CULTURAL AWARENESS ? Understand the different backgrounds and distinct cultures of all team members. ? Leaders must be able to predict potential areas of conflict due to cultural differences and prevent them from happening. ? Foster one organisational culture that promotes listening skills, respect and patience among culturally diverse workers. ? Value diversity The fut ure This project identified key areas for cross-cultural management and it represents a step towards more research regarding global virtual teams. Also it provides a more profound understanding of the managerial implications in the virtual project setting. One can argue that the use of virtual teams contribute to a borderless world, however a new set of borders appears to emerge from this particular environment. One that is well distinct from other, more conventional multinational corporations. This project demonstrated that the durability and future of the virtual project setting relies heavily on both the organisational capabilities and the individuals, and moreover that organisations cannot depend solely on their members to attain the organisational goals. Future research is encouraged to address the unique challenges of such organisational design, and contrast the effective leadership styles when face-to-face contact is hardly present. References ? Alexander, S. (2000) Virtual Teams Going Global, InfoWorld, 22(46): 55-56. ? Ardichvili, A. , Maurer, M. , Li, W. , Wentling, T. Stuedemann, R. (2006) ‘Cultural influences on knowledge sharing through online communities of practice’, Journal of Knowledge Management, 10 (1), pp. 94–107 ? Cranford M. (1996) ‘The social trajectory of virtual reality: substantive ethics in a world without constraints’. Technol Soc; 18(1):79–92. ? Jarvenpaa, S, Leidner, D (1999), ‘Communication and Trust in Global Virtual Teams’, Organization Science, 10, 6, pp. 791-815, ? Kuruppuarachchi, PR (2009), ‘Virtual team concepts in projects: A case study’, Project Management Journal, 40, 2, pp. 19-33 ? Lee, M. R. (2009) ‘E-ethical leadership for virtual project teams’, International Journal of Project Management, 27 (5), pp. 456-463 ? Lee-Kelley, L, Sankey, T (2008), ‘Global virtual teams for value creation and project success: A case study’, International Journal Of Project Management, 26, 1, pp. 1-62 ? Mead, R. Andrews, T. G. (2009) International management. 4th ed. Chichester, England: John Wiley Sons. ? Peters, L. M. , Manz, C. C. (2007). ‘Identifying antecedents of virtual team collaboration’. Team Performance Management, 13(3/4), 117–129. ? Rorive, B. et Xhauflair, V. ,  (2004),  Ã¢â‚¬Å"What binds together virtua l teams? Some answers from three case studies†, in Reddy, S. (Ed. ), Virtual teams: concepts and applications, India, ICFAI University Press, pp. 132-140. ? Symons, J. Stenzel, C. 2007) ‘Virtually borderless: an examination of culture in virtual teaming’, Journal of General Management, 32 (3), pp. 1-17 ? Hall, E. T. (1981), Beyond Culture, NY: Anchor Press/Doubleday. ? Lipnack, J. and Stamps, J. (1999), `Virtual Teams’, Executive Excellence, Vol. 16, No. 5, pp. 14-15. ? Grosse, C (2002), ‘Managing Communication within Virtual Intercultural Teams’, Business Communication Quarterly, 65, 4, pp. 22-38 ? Mayer, R. C, Davis J. H. , Schoorman F. D. (1995). An integrative model of organization trust. Acad. Management Rev. 20 (3), pp. 709- 734 ? Hofstede G. 1980), Culture’s Consequence: International Diâ‚ ¬erences in Work-related Values, Beverly Hills: Sage Publications. ? Gudykunst, W. B. 1997. Cultural variability in communication. Comm. Re s. 24 (4) 327-348. ———————– OPENING CASE: BANKCO INC. BankCo Inc. is a large consumer bank that is truly global, with branches in more than 100 countries (Lee-Kelley and Sankey, 2008). By being present in distinct geographic areas (Africa, Europe and Middle East), this is a great example of a virtual organisation that faced unique challenges and more important, it includes all of the critical issues identified above. Team relations and communication were affected by both time zone and more important, cultural differences. Also, I will use this case study as a reference for establishing a set of best practices for â€Å"management in the virtual project setting† for two reasons: 1. It incorporates cross-cultural management of geographically and culturally distant units. 2. The company achieved an outstanding level of success in terms of budget, time and value delivery. 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